“The upsides about doing risqué content in the digital age…is it has freed many creators from exploitation and the terrible working conditions the industry is reputed to have,” Amouranth continues. “It puts leverage back in the hands of individuals. Advertising on deepfake sites is a big leap backwards.”
Deepfake pornography has been circulated online for years, but it became a trending topic in the streaming scene whenTwitch streamer Atrioc was found to have accessed one of these sites. The site in question featured explicit material depicting fellow streamers, such as Pokimane and QTCinderella. Atrioc apologised to the streamers that were featured on the site, saying he was “morbidly curious” and only visited once.
However, it was enough to make many women on Twitch aware that their image was being used in this way.Following legal threats, the site Atrioc accessedapologised to everyone involved and shut down. As a result of this incident, Twitch clarified its rules on this material, making it clear that anyone who featured similar sites in their streamswould be banned, likely indefinitely. No such incident has happened since.
Yet the issue of adult deepfake material is far from over. As Amouranth has explained, companies are still supporting these sites through advertising, despite the obvious breach of consent involved with creating deepfake pornography. But at the very least, more are aware of these ethical concerns, and big figures such as Amouranth and QTCinderella can call it out on their platforms.
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